New stars boost films more than established ones, argue Siddharth-Garima | Exclusive

Filmmakers Siddharth-Garima highlight how new talent like Monica Panwar works harder for film promotion. They contrast this with established stars who leverage their existing fame. The duo advocates for established directors to launch newcomers, a role they feel is increasingly falling on emerging filmmakers. They believe big stars amplify a film’s reach and commercial viability.