After years of internet memes surrounding his 2021 “ashy legs” incident, Kevin Durant has partnered with CeraVe to become their official “Face of Legs.” Turning mockery into a “social-first” marketing win, the Rockets star aims to normalize male skincare. The campaign leverages Durant’s elite 25.9 PPG performance to promote dermatological health, proving that even moisturizing is “official” business.
