BTS, BLACKPINK or Taylor Swift: K-pop dominance challenges pop royalty for 2027 Super Bowl halftime show stage

Fan buzz for the 2027 Super Bowl halftime show is already growing after Bad Bunny’s historic performance. A recent poll shows BTS leading by a wide margin, with BLACKPINK and Taylor Swift also in contention. Swift has hinted she would not perform while Travis Kelce is still playing. The early results highlight the NFL’s growing global reach and shifting musical influence.