‘Shah Rukh Khan is obsessed, KKR is more profitable than business any of his movies,’ says Karan Johar talking about genuine involvement of actors

Karan Johar highlights Bollywood actors’ increasing involvement in business ventures beyond films. He cites Shah Rukh Khan’s deep engagement with his IPL team, KKR, as a prime example of a successful, hands-on partnership. Johar also mentions Alia Bhatt and Katrina Kaif’s active roles in their respective brands, emphasizing genuine commitment over mere celebrity endorsement.