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YouTube creators can now test multiple video titles

Here’s what the A/B testing interface looks like in YouTube Studio. YouTube is giving more creators a way to test how different titles perform on their videos. After rolling out the ability to test and compare video titles to a “small percentage” of creators in July, YouTube has now expanded the tool in YouTube Studio

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The Luigi Mangione trial is all about narrative control

On Monday, several dozen members of the public are lined up outside 100 Centre Street in Lower Manhattan, hoping to squeeze into the courtroom to hear testimony from witnesses called by the state against Luigi Mangione – the man accused of shooting and killing UnitedHealthcare CEO Brian Thompson a year ago. Despite the endless news

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Indiegogo is launching ‘Express Crowdfunding’ so creators can ship things sooner

Indiegogo is planning to launch a new “Express Crowdfunding” campaign format that lets creators ship things while the campaign is on-going instead of forcing creators to wait until the campaign is over. Indiegogo spokesperson Maciej Kuc tells The Verge that the change was spurred by Indiegogo’s recent move to the infrastructure from its new owner, […]

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