Ford

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America is at risk of becoming an automotive backwater

Traffic moves along the 405 Freeway in Los Angeles in February of 2026. | Apu Gomes/Getty Images For decades, America’s auto industry was the envy of the world, driven by mass production, the rise of Detroit’s Big Three automakers, and the iconic stylings of the 1950s and ’60s. Then, through a series of blunders and

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Ford is fighting against physics to build affordable EVs

To say that Ford has struggled to make profitable electric vehicles would be an understatement. The company recently pulled the plug on its F-150 Lightning, a truck once heralded as the most important EV ever made, after taking a staggering $19.5 billion hit on its EV investments in 2025. A new focus on hybrids and

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Ford’s AI voice assistant is coming later this year, L3 driving in 2028

Ford’s new AI-powered voice assistant will be rolling out to customers later this year, the company’s top software executive said at CES today. And in 2028, the automaker will introduce a hands-free, eyes-off Level 3 autonomous driving feature as part of its more affordable (and hopefully more profitable) Universal Electric Vehicle (UEV) platform, set to

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Ford’s big bet on EVs didn’t pan out — now it’s pivoting to hybrids and energy storage

Ford announced a series of changes to its gas- and electric-powered vehicle business aimed at dramatically increasing hybrid vehicle production in the face of slowing EV sales. The automaker also will introduce some new products as part of this plan, including an extended-range EV version of its F-series truck and battery storage systems to meet

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