GI-tagged Marcha Chura from West Champaran becomes Makar Sankranti favourite for many

The delightful ‘Marcha Chura’ from West Champaran is not just a local treasure anymore; its recent GI tag has catapulted it into the national and international limelight. Renowned for its distinctive fragrance and flavor, this flattened rice is a staple during Makar Sankranti.