“Making a good hook is a very, very difficult task”: Anuv Jain talks hooks, hype, and the 3 am listener

Anuv Jain champions the idea that true music lovers yearn for heartfelt expression rather than flashy beats or viral moments. He acknowledges that while platforms like Instagram have made music more accessible than ever, many fans miss the richness and nuances of the industry, fixating instead on popular snippets.