‘We’re So Back’: Can Backstreet Boys’ T-Mobile Super Bowl 60 Ad Steal The Spotlight?

Backstreet Boys are fronting T-Mobile’s 13th straight Super Bowl ad, with teasers showing the ’90s icons warming up in pink and white fits alongside Druski. The 60-second spot will air in the second quarter of Super Bowl 60 at Levi’s Stadium, as Bad Bunny headlines halftime and a loaded pregame lineup takes the field.